agency TBWA\Belgium, I.N.I.T.I.A.L.S. L.A.
Brand/Product McDonald’s Belgium

ACCOUNT Geert Potargent, Tom Eilers, Line Martens, Elien Onclinx, Dina Boshra
ADVERTISER/CLIENT Xavier Gerard, Philipp Wachholz, Laurence Anckaert, Laurie Struyf, Athina Manirakiza
AGENCY PRODUCER Leen Van Reusel
ART BUYER Elly Laureys (MAKE)
ART DIRECTOR Jef Boes, Thibaut Castaing, Marie-Laure Cliquennois
COPYWRITER Gil Gauniaux
CREATIVE DIRECTOR Jeremie Goldwasser
DESKTOP PUBLISHER Annick Cohen, Léa Leborgne, Bert Geurs
MEDIA PLANNING OMD
PHOTOGRAPHY Jef Boes
RETOUCHER Jef Boes