About the lab
In order to succeed in an ever-competitive market, brands need to stand out from the pack - for which a strong corporate identity is necessary. Because of its emotional power, music plays a key role in marketing strategies, in that it can subtly represent brand values and effectively convey these to the respective target audience. Brands are shifting from product-centric to customer-centric, from efficiency to flexibility, from optimisation to inspiration. But what role do big data, algorithms, analytics and other AI and tech innovations play in creating customer experiences that are engaging, personalised and impactful? In a digital economy that increasingly demands for creativity and technology to harmoniously and effectively coexist, HearDis! is the Audio Branding pioneer that - at the intersection of Music, Marketing and Artificial Intelligence - possesses the necessary know-how and assets to boost brands’ creative endeavours in delivering singular experiences beyond current imagining.
About the speaker
HearDis! is a full service agency for corporate sound founded in 2005, with offices in Berlin and Stuttgart, Germany. The mission of HearDis! is to serve companies with authentic and tailor-made audio branding solutions to craft the optimal corporate sound that makes brands audibly distinctive and memorable. Between 2016 and 2018, HearDis! led R&D project ABC_DJ, which engineered an algorithm to predict brand-fit music. At the intersection of music, marketing and artificial intelligence, HearDis! is today at the forefront of disruptive technologies that revolutionise the realm of audio branding as we know it.
As Co-Founder and Creative Director, Robin Hofmann powers HearDis! forefront Audio Branding. He is a relentless visionary and a natural Out-The-Box thinker committed to deliver singular solutions. Robin is a music enthusiast at heart with an extensive know-how of the music industry topped by an appreciation of communication design applied to marketing strategies of global brands. In 2005, he co-founded HearDis! together with Felix Haaksman and secured enduring relationships with high end clients such as Hugo Boss, Mercedes-Benz, VITRA, Mykita, Birkenstock, Porsche Design and more.
