Definition
The jury will reward the quality of craft, the idea behind the execution in relation to the client or brand should be of little or no consideration to the jury, accepting, of course, that it cannot be ignored completely. Entries will need to demonstrate exceptional filmmaking. That is work in which technical skill and bravery in production / postproduction elevates an idea or dramatically enhances its execution.
subcategories
A. Film Direction
The vision and achievement of the direction including the translation of the creative brief through a director’s vision and how well that vision has been achieved. This will include the way that production elements (including casting, set design, sound design and cinematography) have been used to bring that vision to life.
B. Scriptwriting Film
Analysis of the script will include dialogue, voice-overs, scene-setting-movement, actions and expressions. The jury will look at how successfully the script delivers on the creative idea and supports the final execution. You're required to provide a written script in Dutch and French as part of your submission.
C. Casting & performance
The vision and achievement of the casting. This subcategory includes the pre-production selection of actors, dancers, singers, models, non-professionals, animals and other talent. The entry form requires you to provide a description of the casting process and significant information about the cast.
D. Cinematography
This means the quality and effect of the cinematography. The style, artistic choices, camerawork, cinematic techniques, shot composition, lighting and other effects,... will be considered.
E. Use of Music
The way a track supports the script idea, creates the necessary atmosphere or otherwise delivers on the creative brief will be considered.
F. Editing
This means the technical and creative success of the edit. All aspects of the film’s edit will be considered, including timing, pace, visual dynamics, dialogue dynamics, sound integration and overall storytelling.
G. VFX
The jury will consider the integration of the visual elements (images, film or text) captured by a camera and those made by the use of a computer (CG), including composition, computer-generated works, practical effects and/or the use of XR.
H. Colour Grading
The Jury will evaluate the colour contribution to the visual tone and mood of the commercial, as well as the technical improvement and alteration of colour image, including both colour correction and colour effects. The focus will be on the image colour, balance and “look” throughout the work. It is highly recommended to provide a two minute demo film showcasing the before and after effects of correction / grading.
I. Sound Design
The creative use of sound design within film advertising. Technical excellence in recording, mixing and the synthesis of samples and sound effects will be considered, along with the cohesion of the edit and its impact on the overall piece.
J. Animation
The Jury will evaluate the talent of the artist in the creation of characters, elements or actions that provide the motion sensation and have been produced either in 2D, 3D, Traditional, Motion Graphics, Stop Motion and/or Mixed Media. Character and creatures animations should be entered in this category.