The M Effect for McDonald's by TBWA\Belgium is the love campaign of Patricia Van De Kerckhove, head of RTV at BBDO Belgium. Discover here why!
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Love campaign of Patricia Van De Kerckhove, head of RTV at BBDO
The M Effect - McDonald's
The love campaign series 2021 was made in collaboration with AKA De Mensen.
Chief Marketing Officer: Philipp Wachholz
Marketing Manager: Laurence Anckaert
Marketing Supervisor: Laurie Struyf
Marketing Supervisor: Athina Manirakiza
Franchisé & Restaurant Owner: Xavier Gerard
Agency: TBWA\Belgium
Creative Director: Jeremie Goldwasser
Art-Director: Thibaut Castaing
Copywriter: Gil Gauniaux
Art-Director: Marie-Laure Cliquennois
Photographer: Jef Boes
Agency Photographer: Initials-La
Art Buyer: Elly Laureys (Make)
Studio: Annick Cohen & Léa Leborgne
Client Service Director: Geert Potargent
Account Director: Tom Eilers
Account Manager: Line Martens
