LOVE campaigns

In the love campaign series, professionals from the Belgian advertising industry share their favourite campaign of the past year, created by one of their Belgian colleagues. In anticipation of the Creative Belgium Awards, we put campaigns that evoke thoughts like “I’m so jealous” or “I wish I’d done that” in the spotlight. In a short video, members of Creative Belgium explain why they love a particular campaign so much.

LOVE CAMPAIGN OF MICHIEL BAETEN COPYWRITER AT MORTIERBRIGADE

Adult Playground for Helan by FamousGrey is the love campaign of Michiel Baeten, Copywriter at mortierbrigade. Discover why on Instagram or TikTok. The deadline for all CBA24 entries is approaching. Send us your best work. Our love campaign series 2024 was made in collaboration with AKA De Mensen &

LOVE CAMPAIGN OF DEBBY DE RIDDER CREATIVE CONTENT CREATOR AT HAPPINESS

Affordability for IKEA by Ogilvy.SocialLab is the love campaign of Debby De Ridder, Creative Content Director at Happiness. Discover why by clicking the button below or check out Instagram and TikTok. The deadline for all CBA24 entries is approaching. Our love campaign series 2024 was made in colla

LOVE CAMPAIGN OF RUBEN VAN MALDEGHEM & JESSE VAN GYSEL

“It’s handy to have a dick” for Equal Pay Day by mortierbrigade is the love campaign of Ruben Van Maldeghem and Jesse Van Gysel. Creative Directors at Mutant. Discover why by clicking the button below or check out Instagram and TikTok. The deadline for all CBA24 entries is approaching. Send us your

LOVE CAMPAIGN OF ANOUK LEMM, CREATIVE ART DIRECTOR AT AIR BRUSSELS

“The Goose Liver Game” for Wakker Dier by Mutant is the love campaign of Anouk, Jr. Creative at Air. Discover why by clicking the button below or check out Instagram and TikTok. The deadline for all CBA24 entries is approaching. Send us your best work via this link. Our love campaign series 202

LOVE CAMPAIGN OF YANNICK VERDONCK, EXECUTIVE PRODUCER AT BEING

"Smells like change" for Brussels Environment by Air is the love campaign of Yannick Verdonck, Executive Producer at Being. Discover why on Instagram or TikTok. The deadline for all CBA24 entries is approaching. Send us your best work via this link. Our love campaign series 2024 was made

LOVE CAMPAIGN OF MATHIAS LEMIELLE & THOMAS CAPPELLE, CREATIVE TEAM AT HAPPINESS BRUSSELS

“Bricks from a legend” for Jumbo by LDV United is the love campaign of Thomas Capelle & Mathias Lemielle, creative team at Happiness Brussels. “We like the simplicity of taking a brick, recuperating it and showing ambition” is one of the reasons why they love this campaign so much. Discover the full

LOVE CAMPAIGN OF FREDERIK CLARYSSE, FREELANCE CREATIVE

“Farmers has always been a bit of a curse word so it's cool that they are using it to create a connection between the supporters and also do something for the real farmers.” Discover more about the reasons why Frederik Clarysse, freelance creative, loves the campaign “Boeren voor Boeren” for Club Br

LOVE CAMPAIGN OF OLIVIA NAUDTS, ACCOUNT DIRECTOR AT FAMOUSGREY

Olivia Naudts, account director at FamousGrey, thinks “Day 3” for MSD Belgium by TBWA\Belgium is finally a campaign that focuses on how we should do breast research and tries to make it a habit. Discover more about the love campaign of Olivia here!

LOVE CAMPAIGN OF JONAS VAN BAEL, DIGITAL CREATIVE LEAD AT TBWA\BELGIUM

“See My Pain” for Helan by FamousGrey is the love campaign of Jonas Van Bael, digital creative lead at TBWA\Belgium. “When I saw this campaign for the first time, I thought it was a great way of using AI technology to help people” is one of the reasons why he loves this campaign so much. Discover he

LOVE CAMPAIGN OF BÉRENGÈRE LURQUIN, FREELANCE CREATIVE PRODUCER

“They have once again managed to get the message across with a film that is different from what you’re used to seeing on TV or online” is one of the thoughts of Bérengère Lurquin, freelance creative producer, on “The Umbilical Cord” campaign by mortierbrigade for Equal Pay Day. Discover more reasons

Love campaign of Ruben Goots, Executive Producer at Hamlet

Ruben Goots, executive producer at Hamlet, hopes to see the comeback of Stromae and its TV stunt at the Creative Belgium Awards 2022. Discover the love campaign of Ruben here.

Love campaign of Greg Van Buggenhout, Creative Art Director at TBWA

“The Breakaway” for Decathlon by BBDO is the love campaign of Greg Van Buggenhout, creative art director at TBWA. “I like it that it feels like a non-profit campaign, but that it’s made for a brand like Decathlon” is one of the reasons why he loves this campaign so much. Discover the full story here

Love campaign of Yana Gestels, Art Director at FamousGrey

“I love the production because they really paid attention to the details.” is one of the thoughts of Yana Gestels, art director at FamousGrey, on the “Feet” campaign by mortierbrigade for Brussels Mobility. Discover more reasons on why this campaign is Yana’s love campaign of 2022 here.

Love campaign of Loup Delpierre & Louise Cornet, Creative Team at BBDO

“ReStory” for Canon by Happiness Brussels is the love campaign of Loup Delpierre & Louise Cornet, creative team at BBDO. “While they are restoring the pictures, they are also restoring people's memories” is one of the reasons why they love this campaign so much. Discover the full story here.

Love campaign of Petra De Roos, managing director at LDV United

“I’m happy they found a way to spread the message about breast cancer among the young target group.” Discover more about the reasons why Petra De Roos, managing director at LDV United, loves the campaign “#MixForBoobs” for NRJ & Pink Ribbon by Ogilvy Social.Lab here.

Love campaign of Romain Félix, Creative Creative Director at Air Brussels

Romain Félix, creative creative director at Air Brussels, thinks the campaign “Missed You Stranger” for Studio Brussel is daring but internationally executed. Discover more about the love campaign of Félix here!

Love campaign of Odin Saillé, founder & managing creative director at Mutant

Odin Saillé, founder & managing creative director at Mutant, is happy that Air Brussels brought up the topic ‘Toxic Masculinity’ for the campaign “Men In Progress” for Jules by AIR. Discover more about the Love campaign of Odin here!

Love campaign of Lolita Swanet, marketing campaign and performance manager at Volvo

Lolita Swanet, marketing campaign and performance manager at Volvo, hopes to see the campaign "1 in 9" for Pink Ribbon and Etam by Lucy at the Creative Belgium Awards 2021. Discover the love campaign of Lolita here!

Love campaign of Jasper Declercq, concept provider at AKA De Mensen

“Master Show 2020” for The Royal Academy of Fine Arts by Shoot The Artist is the Love campaign of Jasper Declercq, concept provider at AKA De Mensen. “This campaign is perhaps not a traditional choice for the Creative Belgium Awards, which is exactly why it has to be submitted” is one of the reasons

Love campaign of Nicolas Gaspart, creative at mortierbrigade

“I think that the clever part of the campaign is that they have slightly tinkered with the promotional habit” is one of the thoughts of Nicolas Gaspart, creative at mortierbrigade, on the “Helpy Hour” campaign by Happiness Brussels. Discover more reasons on why this campaign is Nicolas’ Love campaig

Love campaign of Patricia Van De Kerckhove, head of RTV at BBDO

“This campaign is perfectly executed because it’s a campaign that speaks for itself.” Discover more about the reasons why Patricia Van De Kerckhove, head of RTV at BBDO, is jealous of the campaign “The M Effect” for McDonald’s by TBWA\Belgium here.

STAR campaign of Jonas Marysse, art director at Lucy

“This campaign proves that great photography, good art direction and a simple message still really do the trick.” Discover more about the reasons why Jonas Marysse, art director at Lucy, is jealous of the campaign “Great Beer Travels” for Stella Artois by TBWA Belgium here.

STAR campaign of Eurydice Gysel, executive producer at CZAR

Eurydice Gysel, managing director and executive producer at Czar, is happy that mortierbrigade had the balls to make the “Recycled Propaganda” campaign for Vluchtelingenwerk Vlaanderen. Discover more about the Star campaign of Eurydice here!

STAR campaign of Gregory Ginterdaele, creative at Ogilvy & Social.Lab

“This campaign really shows that a creative idea has the power to change people’s lives” is one of the thoughts of Gregory Ginterdaele, creative chez Ogilvy & Social.Lab, on the “Volts by Volvo” campaign by FamousGrey. Discover more reasons on why this campaign is Greg’s Star campaign of 2019 here.

STAR campaign of Sven Pede & Louise Windels, creative team at TBWA

“I amazonia” for Greenpeace by Duval Guillaume is the Star campaign of Louise Windels & Sven Pede, creative team at TBWA Belgium. “Genius how they turned a famous, instagrammable tourist landmark into an eye-opener” is one of the reasons why they love this campaign so much. Discover the full story h

Love campaign of Philippe Fass, creative director at Happiness

Philippe Fass, creative director at Happiness, is jealous of the campaign "The Legendary Tour" for Chance by mortierbrigade. "A case of hackvertising" and "outwitting robots with ideas" are some of his reasons. Discover the final love campaign of 2018!

Love campaign of Chiara Scherpereel, creative at LDV United

"The medium radio is used in a very innovative way. Changing behavior is difficult, but this campaign is spot on." is one of the thoughts of Chiara Scherpereel, creative at LDV United, on the "Behind the numbers" campaign for Parents of Road Victims by Happiness. Find out more here!

Love campaign of Jesse Van Gysel & Tom Meijer, creative team at mortierbrigade

"Surprising & great to discover that the production of this ad was "within reach" - we thought the budget would be very high, with foreign casting etc., but apparently it was a lot more feasable than we expected". Discover more about the love campaign of Jesse & Tom, creative team at mortierbrigade

Love campaign of Miguel Aguza, Country Marketing Communication Manager at Ikea

"Not a specific product, price of promotion, but dreams & adventures take the lead". Discover here why Miguel Aguza is looking forward to a season two of the "Vivez ça.../Beleef dit..." campaign for Decathlon by BBDO.

Love campaign of Emily Rammant, production director at FamousGrey

"All the pieces of the puzzle seem to have come together in this production" is one of the reasons why "Finally" for Pink Ribbon by mortierbrigade is Emily Rammant's love campaign. Discover the full story here.

LOVE CAMPAIGN OF CEDRIC ENGELS, CO-FOUNDER & SOUND PRODUCER (SONHOUSE)

"Extra meaningful that identity is given to a campaign through sound" is one of the thoughts of Cedric Engels, co-founder & sound director at Sonhouse, on the '"IT'S OK" campaign for Oakley. Find out more here!

LOVE CAMPAIGN OF KATE BELLEFROID, ART DIRECTOR (WUNDERMAN)

Discover the final love campaign of this year! Kate Bellefroid, Art Director at Wunderman, chose a very thruthful campaign made by mortierbrigade for De Standaard.

LOVE CAMPAIGN OF FREDERIK CLARYSSE, COPYWRITER (BBDO)

Frederik Clarysse, copywriter at BBDO Belgium, wonders why certain ideas haven't been thought of before and more particularly, why he didn't think of them himself. His love campaign of 2017 is Ketnet Dub for Ketnet by FamousGrey. Discover here why!

LOVE CAMPAIGN OF LAURIE LACOURT, ART DIRECTOR (MORTIERBRIGADE)

This week Laurie Lacourt, Art Director at mortierbrigade, shares her love campaign with us! At Eurobest, the jury had a unanimous vote on this campaign and Laurie explains to us why that is.

LOVE CAMPAIGN OF IWEIN VANDEVYVER, CREATIVE DIRECTOR (LUCY)

"An ode to creativity" is what Iwein Vandevyver, Creative Director at Lucy, thinks about the "Truth revealing banners" campaign of Amnesty International and Air. Why? Find out here!

LOVE CAMPAIGN OF JAN MACKEN, CREATIVE DIRECTOR (TBWA BELGIUM)

Another week, another love campaign! Jan Macken, Creative Director at TBWA Belgium, explains why he is jealous of a campaign made by Volvo and FamousGrey in 2017.

LOVE CAMPAIGN OF ANTOINETTE RIBAS, ART DIRECTOR (DDB)

Belgian creatives congratulate each other on their favourite Belgian campaign of 2017. Antoinette Ribas shares her love campaign of 2017: Cleane Kleren by Wereldsolidariteit and Boondoggle.

Love Campaign Jonathan D'Oultremont (DDB)

Jonathan d'Oultremont had wish he would have made Dining For Brussels from FamousGrey.Discover here why.

LOVE CAMPAIGN OF EVA VAN RIET, CAVIAR

Belgian creatives congratulate each other on their favourite campaign. This week the love campaign of Eva Van Riet, Caviar is Telenet by TBWA. Discover here why!

love campaign of Willem De Wachter, mortierbrigade

Belgian creatives congratulate each other on their favourite campaign of 2016. This week the love campaign of Willem De Wachter is Klarafy for Klara from Famous. Discover here why.

love campaign of Jeremie Goldwasser, FamousGrey

Belgian creatives congratulate each other on their favourite campaign. This week the love campaign of Jeremie Goldwasser, FamousGrey is LIDL by BBDO. Discover here why!

love campaign of Roxane Schneider, New Talent Award 2016 winner

Discover the love campaign of ROXANE SCHNEIDER, Concept Provider at Happiness and New Talent Award 2016 winner.

love campaign of dieter de ridder, creative director at air

I wish I'd done that. Dieter De Ridder explains why Coins of Hope is his love campaign of 2016.

Love Campaign of Arnaud Pitz - BBDO

"Yes, I wish I'd done that! " is what they say. Creatives will share their favourite campaign of 2016, created by one of their Belgian colleagues. Every week you can discover a new love campaign on our website.

Pop-Up Webshop - KBC

Pop-Up Webshop for KBC is the 2015 love campaign of Seb De Roover,Creative Partner &KOO. "This is a digital campaign I really wish I would have done that, a beautiful idea backed up by an excellent execution and a perfect technical implementation. The concept is as ingenious as simple."

RE-BORN TO BE ALIVE

"I love a good simple idea. Buth that is just so hard to find. An idea where no explanation is necessary and it seems impossible no one else ever did it before. Such ideas can really shake me wide awake. Because they give me the feeling that everything is still possible in advertising."

READY FOR THE NEW YEAR - TELENET

The Favourite campaign in 2015 of Jef Boes, Photographer. "Why choose yet another christmas campaign as my love campaign? It's not because the 2 makers live behind my corner and I prefer a friendly hello over a dirty look. No, that has nothing to do with it. It's because I love beautiful pictures wi

TOMORROWLAND - KLARA

The favourite campaign of Pieter Claeys, Happiness is Tomorrowland for Klara. "A good and simple way to get youngsters acquainted with all the beauty that classical music has to offer. A campaign that deserves a place on the podium, as far as I'm concerned. Though it is a pity that Pat Krimson gross

HAND IN HAND - Racist

The Favourite Campaign of Antoinette Ribas, DDB Brussels is RACIST for HAND IN HAND by mortierbrigade. "Finally a campaign that mirrors. Very smart, because racists are painfully unmasked! Even better, anyone who bothers can bring a racist to silence with only one click. (a dislike button is really

Met blauw en geel maken we groen - Ikea

we have asked 8 Belgian creatives to select a campaign they wish they 'd done. Koenraad Koenraad Lefever, DuvalGuillaume, selects "Avec du bleu et du jaune, on fait du vert" for IKEA.