Definition
The category celebrates the creativity that drives businesses forward – creative thinking that changes how businesses organise themselves, how people work and how customers engage with them. Recognizing the inventiveness that leads to the creation of new products and/or services, and the reinvention of operations and customer experiences in companies of all sizes that drives transformative change. Entries should demonstrate how creative change has been achieved across core business functions and has delivered a positive impact and growth for business, staff or customers.