Definition
The Industry Craft category celebrates the creative artistry, talent and skill required to deliver a beautifully executed solution and bring a creative idea to life. Entries should demonstrate the highest levels of expertise and vision in the application of creative techniques. The jury will reward the quality of craft, the idea behind the execution in relation to the client or brand should be of little or no consideration to the jury, accepting, of course, that it cannot be ignored completely.
subcategories
A. Copywriting
A campaign or individual communication showcasing outstanding copywriting skills.
B. Art Direction
A campaign showcasing an exceptional form or function driven by the usage of art direction.
C. Illustration
A campaign or individual communication showcasing outstanding illustration skills.
D. Photography
A campaign or individual communication showcasing outstanding photography skills.
E. Typography
A campaign or individual communication where typography brings the creative idea to life.