Definition
The definition of Integrated for the purpose of the Creative Belgium Awards is a fully integrated campaign executed across multiple platforms.
Integrated Campaign is a campaign (for the same product / brand / service) whose elements complement and enhance each other through the various media. It is a campaign with a process that uses different channels in interaction to transmit its message. All submissions will be judged together. Entries in this section must show that at least 3 different types of media were used in the campaign.