Definition
A Creative Belgium Award in Media will reward focused creativity in media. The jury will be looking not just for brilliant ideas, but moreover, ideas that use relevant types of media or media combinations creatively. Successful entries will demonstrate thorough understanding of the target audience and their relationship with the brand, innovative implementation of the strategy and how the media solution maximized business results.
subcategories
In these categories, your entry will be judged specifically on how well the medium was used. E.g. - a campaign entered into "Use of Newspapers" will be judged on its specific use of newspaper as a medium, regardless of the product/service advertised.
A. TV & Cinema
Including TVC, TV Billboards, etc.
B. Mobile
Best use of mobile technology including smartphones, tablets, Bluetooth, SMS, MMS, WAP, GPS, mobile games and applications, QR codes, etc.
C. Press
Recognises the innovative or creative use of a magazine or newspaper as a medium. Including magazines, trade journals, inserts, etc.
D. Real-Time Response
Entries demonstrate a creative, inspiring and innovative way to respond to current events on a very short notice.
E. Radio & Audio
Recognises the innovative or creative use of radio as a medium. Including radio, podcasts and other audio technology.
F. Outdoor
Including traditional billboard or poster sites, bus shelters and transit advertising using standard advertising space.
G. Ambient Media - small scale
Including items in bars & restaurants, glasses, beer mats & ashtrays, petrol pumps, flyers, stickers, signage, door hangers, etc._ Note: this category will be judged on the physical size of the ambient item, not the scale of the distribution.
H. Ambient Media - large scale
Including supersize sites, 3D and non-standard shaped sites, ticket barriers, floor media and other adaptations of exterior locations, signage, buildings or street furniture. Note: this category will be judged on the physical size of the ambient item, not the scale of the distribution.
I. Special Events, Stunts & Live Advertising
Including guerrilla marketing, live events, shows, concerts & festivals, experiential events, large and small scale stunts, etc.
J. Digital Media
In this category, your entry will be judged specifically on how well the digital medium was used.
K. Social Media
In these category, your entry will be judged specifically on how well the digital social platform was used.
L. Sponsorship & Collaborations
In these category, your entry will be judged on how well the act of supporting a person, organization, or activity by giving money, encouragement, or other help was used.
M. Integrated Campaigns
Entries in this category must show that multiple different types of media were used in the campaign (e.g. Screens, Social, Outdoor). _Entrants will be judged on how successfully they have integrated the chosen media throughout the campaign, and must demonstrate how well the different types complement and build on each other to communicate the brand is message.
N. Branded content
In these category, the entry will be judged on how well the branded content was used to engage the consumer and deliver measurable results. The entry will not be judged on the content itself, but the role of media in creating, leveraging and amplifying the content.