Definition
The definition of Outdoor for the purpose of the Creative Belgium Awards is billboard and poster advertising as well as out of home ambient executions. The Outdoor Jury will be primarily looking at the strength of the creative idea and its execution.
subcategories
A. Outdoor Billboards & Street Posters
Standard posters for display at outdoor public locations.
B. Indoor Posters
Standard posters made for indoor public locations, such as supermarkets, washrooms, stores, auto showrooms, hospitals, schools, banks, offices, agencies residential buildings/foyers, exhibitions, museums and galleries etc.
C. Digital Screens
All digital 'out of home' work including all digital screens, digital billboards and posters, interactive billboards and posters, etc…
D. Ambient & Experiental
D01. Bar, Restaurant, Stores
Items which are displayed in bars, restaurant and stores environment.
D02. Small Scale Specials Solutions
Small items which are either on display or distributed in the out of home environment.
Advertising may include stickers, flyers, ambient signage, key-rings, balloons, balls, stationary and other branded items, petrol pumps, miniature models and builds, small attachments to existing items or areas and promotional give-aways.
D03. Special Builds
Physical constructions, adaptations of exterior locations incl. buildings, street furniture or the environment, large scale signage, exhibitions, installations and displays.
D04. Stunts, Live Advertising
Outdoor activations which involve something live on the part of the advertiser. Advertising may include live performance, demonstrations, branded concerts, promotional events.
D05. Transit
Non-standard or free format advertising using vehicles or transit sites/locations.
Advertising may include the non-standard or free-format advertising use of cars, trains, buses, taxis, trucks, airplanes etc. or the use of transit sites such as car parks, airports, stations (bus & train), ferry ports, roads and driving tracks.