Definition
The definition of Film for the purpose of the Creative Belgium Awards means traditional TV/cinema advertising or film content produced for public airing online or elsewhere. The jury will be looking for ideas displaying a strong synergy with the brand, a dynamic and creative approach to the brief and exceptional execution.
subcategories
A. Film & Cinema
Including traditional format film ads which aired on television or in cinema. The maximum length of a film entry in these categories is 180 seconds.
B. Internet Film
Including, but not exclusively, traditional format advertising film which aired online and pre-roll adverts.
C. Music Video NEW
A film to promote a song or artist which was aired on television, in cinema or online.
D. Branded TV Content
Content created for a brand, independently or in collaboration with a content platform, to amplify a brand’s message and engage with consumers. In this category we look for excellence in Brand Integration into existing content, in partnerships for branded content. All submissions must use television as a creative medium. For example by linking a brand with a channel ident, a commercial linked to a TV program, integration in a TV-format, etc or even creating a TV-format for a brand.
E. Branded Film Content
The definition of Branded Film Content for the purpose of the Creative Belgium Awards is the creation of, or natural integration into, original film content by a brand. Entrants will show how a brand has successfully worked independently or in association with a TV content producer to develop and create or co-create engaging content for their audience. This could be either by creating original content or programming for a brand or by naturally integrating a brand into existing formats by partnering with a media partner.
F. Other Screens
Including format advertising film which aired on other screens then TV, online, cinema, ...