Definition
PR campaigns for the purpose of the Creative Belgium Awards are celebrating the craft of strategic and creative communication.
Entries will need to demonstrate how original thinking, transformative insight and a strategy rooted in earned media has influenced opinion and driven business, societal, and/or cultural change. Work with storytelling at its core, which established, protected and enhanced reputation and business of an organisation or brand.
subcategories
A. Corporate Communication
Campaigns to build the image/raise the profile/shape the perception of a corporate brand, organisation or corporation, trade association, institutes and councils. Including crisiscommunication, lobbying, social responsibility and strategic storytelling.
B. Consumer Communication
Campaigns to build the image/shape the perception of a consumer brand or product. Including (re)launch campaigns, celebrity endorsement, sponsorship programs, content les engagement campaigns, crisiscommunication and social responsibility.
C. Internal Communication & Employee Engagement
Business to employee communications and engagement, including change management.
D. Media Relations
PR that puts journalism at the heart of the campaign to engage, educate or influence online/offline editorial media. Entries should explain the relevance of media outcomes. Consideration will be given to how this strategy achieved or supported the desired campaign outcome.
E. Content Creation & Production NEW
Content created and produced to entertain, inspire or educate for earned media.
F. Social Engagement & Influencer Marketing NEW
In these categories your entry will be judged on how well social / digital platforms were leveraged to support or execute the PR campaign.
G. Real-Time Response NEW
Entries demonstrate a creative, inspiring and innovative way to respond to current events on a very short notice in media.
H. Events, Live Shows, Festivals
PR campaigns that use stunts, events, competitions, promotional games, pop-up events, street art, guerrilla marketing, corporate events, launch parties, concerts, festivals, sport events, exhibitions, live online streamed events etc.. To build the value and reputation of a brand or communication project as part of a wider public relation
Work which uses stunts, events, event sponsorship, competitions, promotional games, street art, guerrilla marketing, launch parties, live shows, live streamed events, festivals, concerts, sporting events, etc. within traditional, digital and new emerging environments to build the value and reputation of a brand or communication project as part of a wider public relations strategy.