Why is it that Belgium always manages to beat the Netherlands in international advertising awards? What’s their secret? What is typical Dutch and Belgium creativity? What defines Dutch and Belgian creative culture? And what can we learn form each other?
De Persgroep, ADCN, Creative Belgium and Orange Lions join forces and invite you to attend the Creative Battle – the Netherlands vs. Belgium. A live battle between Dutch and Belgian Cannes Lions jury members, in which the audience will be actively involved.
Belgium has won the creative battle thanks to outstanding work for #mcdonalds #douweegberts #specialolympics #dontgoogleit
We want to thank all Belgian creatives for spicing up the Creative Battle: Jens Mortier (mortierbrigade), Dieter De Ridder (air), Geoffrey Hantson (Happiness Anywhere) and Sebastien De Valck (BBDO Brussels).